The power of collaboration
CUSTOM, AUTHENTIC, EFFECTIVE
Preparing today's CEO's and leaders to maximize media potential
When it comes to most things in life, preparation is important. When it comes to the media, preparation is everything. Your message is important, but nothing kills a story faster than one that confuses a newsroom. We’ll teach you the language and techniques that will ensure a reporter tells the story you want to be told. In this age of instant information, 2nd chances are rare. No one knows your business like you do, but hey, even Tiger Woods takes golf lessons.
If your business should be making news, we know how to make sure it gets coverage. You don’t have to be the headline to be part of the story. We know who to call and how to make it happen.
We’ll identify the social media platforms that best suit your needs, and help maintain a positive and consistent presence. It’s not about the most content, it’s about the right content.
Success in Social Media
Sometimes things happen that have the potential to negatively impact your public image, or worse, your credibility in the community. Our team will help craft timely and transparent communication. The internal message is just as important as the external one.
WHAT MAKES US DIFFERENT
Veteran communicators who know how to deliver a clear and creative message.
For more than a decade, we have worked directly with just about every business leader and elected official at every level of government. Our value lies in the strength of these relationships.
As award-winning journalists, we place the highest premium on trust and credibility.
Who we are
Colleen Shaughnessy McElveen began her career in broadcast journalism behind the scenes but eventually expanded into reporting for television and radio. She made her mark early in her reporting career with NH1 News earning quick credibility and recognition with New Hampshire viewers.
As the executive producer, writer, and anchor of an hour-long documentary focused on the state's opioid crisis, she increased awareness surrounding the state's number one public health and safety threat. Her work has earned her several local press awards as well as an Emmy nomination.
Before joining NH1 News, she picked up valuable management experience as an assignment editor and producer at WMUR-TV. Colleen has a Master’s degree in journalism from Emerson College and is currently a Professor of Communication Studies at New England College.
In 2017, Josh McElveen concluded a career in broadcast journalism that spanned two decades and made him a familiar face in New Hampshire households. As the longtime Political Director and Anchor for WMUR-TV, Josh led coverage of two New Hampshire primary elections and served as a moderator for three nationally televised presidential debates. Twice honored with the Edward R Murrow award for excellence in journalism, Josh has interviewed presidents, governors and power brokers at every level of government and business.
Before his return home to the Granite State, Josh was an anchor at WWL-TV in New Orleans. In 2005, his coverage of Hurricane Katrina and it’s aftermath earned him the prestigious George Foster Peabody award. It was that experience that taught him the critical importance of effective crisis communication.
Josh’s experience has developed a unique skill set that few possess. He is a former U.S. Marine and frequently volunteers his time and energy to groups focused on the care of our veterans.